Press releases through the internet is one of the most effective ways to increase your ranking on search engines. The quality and newsworthiness of the Press Release is a key factor in the acceptance of written pieces on Press Release websites. As with most things in life, quality is the deciding factor. That is the quality and newsworthiness of the piece being submitted and the quality of the sites used for submission.

Many Press Releases are rejected because they're just marketing promotional slogans packed with keywords. This is because Press Releases must genuinely offer some kind of news for readers.