Web Design Company Quotation

Corporate Impact

Put here an image with your slogan

  

SEO Services

We provide search engine optimization services for small to mid-sized businesses interested in expanding their companies' growth potential with more online visitor traffic.


PPC and SEO :

Some people believe that SEO and PPC are the same process while they are entirely different. Pay per Click (PPC) is the process of placing a small advert on the search engine results pages for some specific keyword or set of keywords in return for a payment of set amount paid to the search engine when someone clicks on that advert, SEO on the other hand is about preparing a web site to achieve organic listing, for more information please see our SEO Section.

Earlier businesses believed that paid advertising in search engines is not for them, however recently this trend has changed and now small and medium businesses are using the paid advertising medium offered by major search engines like google , yahoo etc.

The reluctance to use paid advertising was mainly due to many reasons and beliefs which were mainly

* Customers prefer organic search results

What is PPC- Search Engine Advertising

* Companies fearing that they would have huge advertising bills for PPC ads with no ROI

* Lack of expertise required to manage PPC ads

* It is too technical

* The process is too confusing and complex

* Tracking business revenue on spend is tricky

Advantage Of PPC

Geographical targeting to ensure targeted visitors

You pay only if some body reaches to your website

High conversion rate than SEO

Immediate results

Full control on budget and keywords

PPC Campaign Management

Pulse Infotech treats the needs of each customer individually and formulates effective PPC management strategies in consultation with you and your online business goals.

Here is what we do when we are engaged by a client to manage their PPC Campaign Ads.

Stage 1 - Induction: We would do a one to one consultation with you (either in person or on telephone/email etc) with an aim to assess your target market, online objectives and goals.

Stage 2 - Analyse Requirements: We would go away armed with a brief from you and then undertake analysis of your requirements to produce a brief report which will detail:

* Most Popular Keywords related to your business

* Keyword competitiveness- How many people are searching for those keywords?

* Bid Profile - what are the current bids on those keywords in major search engines?

* We will advise a suitable budget per month based on the analysis and projected traffic.

Stage 3 - Engagement

At this stage you are happy with what you see and our SEO offerings. At this stage we would work out the commercials and finalise the terms of engagement, minimum monthly budget and contract time.

Also at this stage we would require you to give us some generic descriptions of your products and services and your competitors URLs to formulate an online PPC strategy.

Google PPC Adwords and Overture Management

Stage 4 - PPC Advert Creation

Based on your monthly budget we will target a set of keywords and compose adverts based on selected keywords. We will manage the bidding process and monitor that periodically so that you always retain the most optimum position.

Stage 5 - PPC Reporting and Tracking

As an advertiser you must be aware of how your advertising dollars are spent, we would provide that visibility in giving you detailed reports of your PPC with details stats revealing total no of clicks achieved from each keywords on a weekly basis.

PPC Campaign Management

PPC Campaign management expertise now from India, UK and USA from Pulse Infotech

 

Please contact one of our friendly and knowledgeable team to discuss your specific SEO requirements. Call us now on +91-9898842755 or complete our quote request form.

Pulse Infotech